Privacy Policy

This privacy policy describes how ALICE collects and uses the personal information that you leave and/or provide when you visit our website and when you stay at ALICE and use the various services and features we offer.


We always inform you before we collect your personal information. For example, we collect the following personal information about you when purchasing a ticket: name, email address, address, and phone number.

Note that the collection of certain personal information is necessary for you to use the website’s features.


We collect and use personal information in connection with the functions and purposes described below. We may also process your personal information for other purposes if we are authorized or obligated to do so by law (e.g., in relation to state security).

Collection for receiving newsletters

If you wish to receive ALICE’s newsletters, inspirational material, and information about music experiences and special offers, we ask for your consent to process your name and email address. Newsletters may also contain content based on purchase history to target recommendations. You can unsubscribe from the newsletter at any time by using the unsubscribe link in the email or by writing to

Collection when creating a user on the website

If you wish to be created as a user on ALICE’s website, you consent to us processing information about your name and email address so we know where to send your tickets.

Collection when purchasing tickets

When you purchase tickets for concerts at ALICE, you consent to us processing information about you, including your name, email, phone number, payment method, and address for the implementation of your purchase, sending tickets, etc. We also use your postcode, phone number, and name for analysis to support our intention to reach audiences in the region.

When you buy tickets, you also consent to receiving emails with the following content:

  • Information about the concert you have bought tickets to, including cancellations, program changes, or specific traffic challenges. This information can also be received as SMS.
  • Information and offers related to the concerts you have seen.
  • User survey where you choose whether you want to help us improve and give feedback to ALICE.

Emails and SMS regarding information about your performance cannot be unsubscribed from as it is necessary to be able to contact you in connection with your purchase in case of cancellations and program changes so that you do not make the trip in vain.

Collection in user surveys

If you participate in a user survey about your music experience, we will use the responses in an anonymized form for analysis and statistics. When you answer a user survey, you also consent to us storing your response. Once we have analyzed your response, it will be further anonymized for general analysis and statistics.

We store your data

We store and process your information as long as it is relevant, and we have a legitimate purpose for it, or until you withdraw your consent to processing. We may process and store your information for a longer period than described above, provided the information is anonymized, meaning we can no longer trace the information back to you. Regarding your purchase information, we are obliged to keep them for at least 5 years according to the Accounting Act.

Disclosure to third parties

Personal information submitted to ALICE’s online media may be disclosed to internal departments at ALICE to fulfill sales and support obligations. ALICE shares personal information with third parties to the extent necessary to solve customer relationship tasks, including;

  • Third parties providing products and services to you so they can process and complete your purchase.
  • Authorities to the extent that the law requires it.


When visiting ALICE’s internet domains and web services, including and our ticket provider, information is collected in cookies. This includes information that appears in your electronic track on the website based on which pages you visit.

The processing of personal information that we collect through cookies is based on your consent. The purpose of using the information collected through cookies is to analyze traffic, remember your preferences, and make your experience on the website as good as possible.

We use third-party cookies on ALICE’s website to measure the traffic on the website, which is anonymized. This includes preparing statistics, ensuring that you remain on the same web server during your visit, and managing which content works best for our users. We use session cookies to remember that you are logged in and what you have in your cart in connection with purchases on ALICE’s website. We allow cookies and tracking pixels from third parties (Google and Facebook) to be able to target our marketing on other websites, so we can show you information about the most relevant music experiences.

Read more under the item “Cookie Policy” further down the page.


When you use our website, we sometimes collect and process your personal information based on your consent, cf. section 2 above. Please note that you can withdraw your consent at any time. This can be done by contacting us at If you withdraw your consent, we will stop processing your personal information unless we are authorized or obligated to continue processing or storing your personal information on another basis, including under the law. Withdrawal of your consent does not affect the legality of the treatment that has occurred before the withdrawal of consent. If you withdraw your consent, you may not be able to fully use the features we offer on our website.

In connection with the purchase of tickets for a concert, as described in section 2, we may contact you via email and phone number if there are cancellations, program changes, or, for example, specific traffic challenges that you should be aware of in connection with your concert experience. This consent cannot be withdrawn before the concert, as these approaches are not of a marketing nature. Likewise, we must process information about your name, email address, phone number, and address to complete your ticket purchase.


We have implemented appropriate technical and organizational security measures to ensure an adequate level of security. Thus, we do our best to ensure the quality and integrity of your personal information. All electronic communication of credit card information is encrypted, so no one else can see your card details. Ticket sales for ALICE’s performances are made via the ticket provider, which ensures that your credit card information is processed securely and according to current guidelines, including security through data encryption.

In connection with the processing of information, you have the right to request access to and rectification, deletion, or limitation of processing concerning your personal information or to object to processing and the right to data portability. If you want to exercise these rights, you can contact


You have the right to access the personal information we process about you, with certain exceptions prescribed by law.

Additionally, you can object to the collection and further processing of your personal information. You also have the right to rectification of your personal information or to ask us to limit the processing of your personal information. If you ask, we will delete the personal information we have registered about you without undue delay unless we can continue processing on another basis, e.g., if processing is necessary to establish a legal claim, or it is necessary to respond to an inquiry from you. If you want to exercise your rights as described above, you are welcome to contact us at (see contact details below).

In connection with inquiries regarding your rights, we ask you to provide us with sufficient information to process your inquiry, including your full name and email address, so we can identify you and respond to your request. We will respond to your inquiry as soon as possible and no later than within one month.

If you disagree with the way we process your personal information or the purposes for which we process the information, you are welcome to contact us.


Our website may contain links to other websites. We are not responsible for the content of other websites (third-party websites) or for the procedures such third parties have for collecting and processing personal information. When you visit a third-party website, you should read the website owner’s privacy policy and other relevant policies.


We reserve the right to change this privacy policy due to significant changes in legislation, new technical solutions, new or improved features, or to improve the website.


If you want us to update, correct, or delete the personal information we have registered about you, or if you have any questions about this privacy policy, you are welcome to contact us.


Cookie Policy

In general, you should be aware that as an internet user, you leave electronic traces, and it gives others the opportunity to follow your movements on the internet. Below we describe how ALICE uses the information/cookies that you leave when you visit ALICE’s website in your browser.


Cookies are used today in connection with almost all websites and are, in many cases, necessary to provide services on the website.

A cookie is a small text file stored on your device (PC, tablet, smartphone, etc.) so the equipment can be recognized. Cookies can be used, among other things, to compile statistics on users’ use of the website and optimize the content of the page. A cookie is a passive file and thus cannot collect information from the user’s computer or spread computer viruses or other harmful programs. Some cookies are placed by other parties (so-called third parties) than the one listed in the address line (URL) in the browser. It can be regular content, but also, for example, analysis tools or embedded comment fields. This means that cookies are stored from parties other than the owner of the website.

Some cookies are only stored on your device as long as the user has their browser open (session cookies). Other cookies are stored for a longer period (persistent cookies). When the user revisits a website, session cookies will be set again, while persistent cookies are typically renewed.


On ALICE’s websites, we use cookies to investigate how our website is used and to handle the operation of the website. The information in the statistics is anonymous and cannot be attributed to named users.

When you make a purchase on the website, we use so-called session cookies to remember that you are logged in and what you have in your cart. Google Analytics uses cookies to keep statistics on how and how often you use the website and to prevent the analysis tool from overloading the website. We allow cookies and tracking pixels from third parties (Google & Facebook) to measure and target our marketing so we can show you information about the most relevant music experiences.


It depends on your browser how you delete or avoid placing cookies on your IT equipment. If you use a PC, cookies can be deleted by using the shortcut keys [CTRL] + [SHIFT] + [Delete].


All Danish websites are required to inform about which cookies are placed on the user’s IT equipment. The information must be in accordance with the “Order on requirements for information and consent when storing and accessing information in end-users’ terminal equipment” (commonly known as the cookie announcement).


Read more about cookie rules on the Danish Business Authority’s website.